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eCondoms:
76% Conversion rate on Google AdWords
- Search Engine Optimisation
- Targeted AdWords Campaign
- E-commerce/Sales specific
eCondoms is an e-commerce site dependent on search engine users as its major revenue stream. With e-commerce sites, it is easy to track exactly which customers are generated by AdWords campaigns and record what customers do once they come to the site - where they go, and what they buy.
A normal visitor-buyer ratio is 87:1, requiring a lot of effort to achieve a conversion. But due to the targeted nature of the AdWords campaign used by eCondoms, this was successfully reduced to 20:1, a dramatic gain in sales profitability.
Spectacular Results - Katie Jenkins
We asked Freshpromotion to manage our Google AdWords campaign. They started by compiling an audit of our website which included a full market analysis. By carefully targeting buying customers, they helped us realise a significant ROI.
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Website: www.eCondoms.co.uk
Website: www.eCondoms.co.uk
