BACKfrequently asked questions

• Why is the agreement signed for one year? Couldn't a trial agreement be signed, for example, for a term of three or even less months?
  
  Unfortunately, no.
  Search engine optimisation of a website is a long-lasting process, and its effects emerge gradually.
  
  Upon signing the agreement, our professionals must put forth a great deal of effort, which will produce effects gradually over the next months of its term.
  
  If we signed the agreement, let's say, for three or six months, there weren't even enough time for the efforts we made during the first months to pay off, so the work of our professionals might cause our company to sustain losses.
  
  Besides, to make our Customers really satisfied with SEO results, our professionals often purchase links, domains and foreign hosting accounts, for which we have to pay for a year in advance.
  
  To sum up, the agreement helps us avoid a situation in which we put significant money into our Customer's site and the agreement expires before this site is actually ranked among the first three or ten best companies in an industry.
  
  Then, all our work would be in vain, and our Customer would enjoy the effects of our efforts entirely for free, without paying for anything.
  
  I must say you that, unlike many other companies, our approach to the Customer is very much of partnership because we charge only for the results of our work, but not for our efforts alone.
  
  All the details of our possible SEO collaboration are contained in our SEO Guide, which I would be pleased to send you.
  
  
• May I break up the agreement if I am dissatisfied with your services?
  
  I must say you that it is unnecessary because the agreement you sign with us relates only to the optimisation of your site for paid search engines rankings. You will pay nothing if we do not succeed to do so.
  
  In my humble opinion, this is the only case in which you might feel dissatisfied with our services because reaching top rankings in most popular search engines most often returns a multiple of the money invested in your site's optimisation as it has increasingly more new visitors, which always translates into increased popularity of your offer.
  
  
• Why are you persuading me to have an audit conducted if the only thing I want is that my site is optimised?
  
  Because an audit is essential in understanding your project. How else are we to do it justice and get to grips with the key issues that are unique to you? Which means getting into the detail is vital and so is an audit.
  
  SEO is usually proposed only after an audit has been conducted because our strategy is to provide you with the means to make informed and reasonable choices based on thorough knowledge of optimisation-optimal keywords.
  
  Acquiring such knowledge and applying it can be derived only from a reliably performed audit.
  
  So think of your audit as an essential asset, not a necessary evil. There's no guess-work or assumptions, you're dealing with hard facts.
  
  You are properly informed and reassured, secure in the knowledge that our recommendations are well-founded and based on in-depth research of your site.
  
  However, should you insist on foregoing an audit, we can of course start optimisation of your site for selected keywords right away.