Google is launching “Custom Search Engine”, a program in which individuals and organisations can tailor search results on their personal web sites more sharply in answer to audience requests.

Custom Search Engine also enables users to generate income through their search results obtained via Google's AdSense. Publishers can make money each time visitors click on the Google ads displayed on their site.

According to Google, Custom Search Engine also allows users to modify their search results so they are branded to look like their own.

The Google Custom Search Engine is available at www.google.com/coop/cse and actually lets you create your own search engine. You give it a name, provide a description, some keywords, and a list of sites to search.

You can also authorise other people to improve the list. Plus you can restrict the search to the list of the sites you specified, or just emphasise them in the search results.

The style of the search result pages can be customised and you can add a logo, as you can in AdSense, for “Search”. The search results can be hosted on a Google page, or can be displayed in a page from your site.

You can even use Google Ajax Search in preference to the standard formats. The ads displayed in the SERPs (Search Engine Results Pages) can be linked to you if you have an AdSense account.

The search engine can be further refined by using annotations (a set of labels that describe a page). These work similarly to Google Co-op, and can be added using Google Marker.

The new product is a combination of AdSense for “Search” and Google Co-op, making it easy to create your own search engine focused on specific topics.

Close Source: http://www.google.co.uk

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