BACKsearch engine optimisation
The global Internet is huge, with the British segment alone at currently 34 million users. But why pay to hit all of them, when only a tight segment are the real customers?
Search engine optimisation means rifle precision over shotgun scatter:
- Targets only people who match your sales profile
- Delivers customers only from your sales sector
- Attracts customers who come voluntarily to you
- Grabs customers who want exactly what you're selling
Cash in on the cheapest form of web advertising today. Search engine optimisation is highly effective!
Search engine optimisation - it works!
Check these eye-opening facts from early 2006:- 50% of Britain uses the Internet (34 million people)
- 85% of British Internet users use Search Engines
How do search engines answer my query?
Few of us ever think of how a search engine "knows" what to look for when we type in a particular word.We seldom think about how its search results are sorted, either. About all we're probably aware of is that they are not in alphabetical order.
How is SEO knowledge captured and turned to advantage?
Search Engine Optimisation is highly specialised, the preserve of SEO engineers and number-crunching analysts who research and develop search engine algorithms.On top of this, a lot of literature-based knowledge and information is applied, usually filtered from the Internet, together practical skills and experience honed towards building search know-how.
The analysts' findings are forwarded to SEO engineers, who in turn collaborate with developers to design and improve SEO technologies.
As a dedicated team, they work out a proprietary SEO template, which in turn triggers a set of guidelines for effective search engine optimisation.
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